Hulvey

Being an underdog doesn’t mean you can’t succeed.


Hulvey is a 22-year-old rapper, singer and producer from Brunswick, Georgia, and you may get to know him as he rocks crowds across the country, and certainly begin to understand him as he shares his experiences on his debut EP, Prelude. But if you really want to get him and what motivates him, you have to know his process of finding God, finding himself, and finding the music all while scrubbing toilets at his job in a Publix supermarket. Yes, you read that right. Your favorite lyrics from Hulvey were born in the bathroom stalls of a Publix supermarket.

Signing a record deal may seem like an simple task to those unaware of how the business works, getting a deal quite the journey. Hulvey, who dropped out of college in his sophomore year to pursue music, had received a gracious, but firm “no thanks” from the Reach Records in 2017 and 2018 and he began to wonder if bagging milk and eggs for $10 an hour was his fate. But when an older mentor asked him a question that changed everything. "So what?" he said “What if God had you scrubbing toilets? Would you be OK?” Hulvey realized then that he was clinging to a notion of fame that could never satisfy. His heart was after the wrong things, broken by things that can’t last, in need of healing from the only Person able to make things right. He had to Release his dreams to God and his plan for his life and from there, new musical inspiration was born.

In August of 2019, Hulvey finally signed a deal with Reach Records, but it was kept under the rug until January as he was getting the steps prepared and the music together alongside executive producer Zach Paradis, creating his debut EP Prelude. Wielding unapologetic bars and raw honesty with pounding drums, Hulvey forms the sound you might hear in your mind’s ear when you’re alone with your thoughts. Mad Today, the lead single, from the EP brings you an inside look into this internal dialogue and exposes the relatable discomfort with the life he was living and the need to reorient around what matters most.

Hulvey’s priorities have evolved since the days of his minimum-wage day job. In between honing his craft as a musician and helping to launch a church in his free time with City of Refuge ATL, a non profit helping families in crisis throughout Atlanta’s westside, there’s not as much time to dwell on temporal success.

One thing is clear, you’ll be hearing tracks from Hulvey that range from introspection to pulsing anthems of faith and trust in God, among the songs coming from the newest Reach Records signee.

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